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Building Companies and Communities by Building Consensus |
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Walter Coddington majored in communications at the Institute of Design, Illinois Institute of Technology in Chicago – the North American extension of the European Bauhaus School.
In 1974, Walter Coddington founded the New York-based sales promotion agency Walter Coddington Associates, later to be renamed Coddington, Chadwick and Meyerson (CCM). During Mr. Coddington’s 16-year tenure as President, CCM became one of the top 20 sales promotion agencies in the country, serving clients such as the American Automobile Association, Citicorp, Johnson & Johnson, KLM Airlines, Lever Brothers, Macmillan Book Clubs, Molson Breweries, Nestle Foods, Prentice-Hall and Tambrands.
In 1990, Walter Coddington and Peter Florian founded the first communications consultancy in the United States to specialize in helping businesses initiate and promote environmentally responsible product development and marketing practices. Clients included Weyerhaeuser, the ARM & HAMMER® baking soda company, Nissan Motors, House of Seagram, Ragu Foods, Miller Brewing Company, Del Laboratories, Benckiser, the United States Department of Agriculture (USDA), The Pew Charitable Trust and the United Nations Environment Program (UNEP).
In 1993, McGraw-Hill, the leading publisher of marketing and management books, published Walter Coddington’s comprehensive textbook, Environmental Marketing which examines how companies can profit from environmental stewardship. In the same year, Coddington was awarded a TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for his role in the production of "This Island Earth," a Disney Channel environmental education and entertainment special.
In 1996, the United Nations Population Fund (UNFPA) engaged Walter Coddington to develop a communication strategy to promote universal access to reproductive healthcare for women worldwide. The resulting advocacy campaign, Face to Face, was incorporated in 1999 as a public charity to support the population assistance advocacy and resource mobilization work of UNFPA. Walter Coddington has served as a Director of Face to Face International since its incorporation.
In 2001, Walter Coddington teamed up with like-minded business and development consultants to form Global Strategic Development Consultants (GSDConsultants) and focus on the most pressing challenge of our time -- poverty reduction. Vast amounts of development aid have been expended in the fight against world poverty, with generally mediocre or unsustainable results. Small- to medium-sized enterprises (SMEs) are the backbone of established markets. Walter Coddington and GSDConsultants believe that SMEs are the key to poverty reduction and sustainable economic development in emerging markets and have focused their attention on the design and development of SMEs.
Books, articles, seminars, honors and associations
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