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Books:
Environmental Marketing: Positive Strategies for Reaching the Green Consumer New York: McGraw-Hill, Inc., 1993.
Articles:
“It’s No Fad: Environmentalism Is Now a Fact of Corporate Life,” Marketing News (Sept./Oct. 1990).
“How to Green Up Your Marketing Mix.” Advertising Age (Sept.3 1990).
“Environmental Marketing’s New Relationship With Corporate Environmental Management.” Total Quality Environmental Management (Spring 1993)
Seminars/Lectures:
Marketing Communications Executives International (MCEI) Conference, “Marketing Trends in the United States”. Tokyo, Japan, November 20, 1988.
Association of National Advertisers (ANA), Corporate Communications Committee, New York, NY, October 1990.
POPAI “Going Green” Seminar. New York, NY, June 5-6, 1991.
Testimony at FTC Hearings on Environmental Marketing Claims. Washington D.C., July 17, 1991.
SOCAP Spring Conference, “How to Effectively Deal With Consumer Concern for the Environment.” Atlanta, GA, April 26-29, 1992.
SOCAP National Seminar Series for Consumer Affairs Professionals. Rye, NY, August 3-5, 1992.
The International Conference on Consumer Goods and the Environment, “Environmental Marketing, Positive Strategies for Reaching the Consumer.” Washington D.C., Oct. 12-13, 1993.
Honors:
1993 Daytime TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for the Disney Channel environmental education and entertainment special, "This Island Earth."
Officer Positions/Associations:
Treasurer, Council of Sales Promotion Agencies, 1985 - 1989
President, Marketing Communications Executives International, New York Chapter, 1987
President, Marketing Communications Executives International Worldwide, 1988
Board of Directors, Face to Face International, 1999 to 2006
Board of Directors, Face to Face Bulgaria, 2002 to 2006
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