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Walter Coddington majored in communications at the Institute of Design, Illinois Institute of Technology in Chicago, the North American extension of the European Bauhaus School.
In 1974, Walter Coddington founded the New York-based sales promotion agency Walter Coddington Associates, later to be renamed Coddington, Chadwick and Meyerson (CCM). During his 16-year tenure as President, CCM became one of the top 20 sales promotion agencies in the country, serving clients such as the American Automobile Association, Citicorp, Johnson & Johnson, KLM Airlines, Lever Brothers, Macmillan Book Clubs, Molson Breweries, Nestle Foods, Prentice-Hall and Tambrands.
In 1990, Walter Coddington and Peter Florian founded the first communications consultancy in the United States to specialize in helping businesses initiate and promote environmentally responsible product development and marketing practices. Clients included Weyerhaeuser, the ARM & HAMMER baking soda company, Nissan Motors, House of Seagram, Ragu Foods, Miller Brewing Company, Del Laboratories, Benckiser, the United States Department of Agriculture (USDA), The Pew Charitable Trust and the United Nations Environment Program (UNEP).
In 1993, McGraw-Hill, the leading publisher of marketing and management books, published Environmental Marketing, by Walter Coddington. The book examined how companies can profit from environmental stewardship. In the same year, Coddington was awarded a TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for his role in the production of "This Island Earth," a Disney Channel environmental education and entertainment special.
In 1996, the United Nations Population Fund (UNFPA) engaged Walter Coddington to develop a communication strategy to promote universal access to reproductive healthcare for women worldwide. The resulting advocacy campaign, Face to Face, was incorporated in 1999 as a public charity to support the population assistance advocacy and resource mobilization work of UNFPA. Walter Coddington served as the Director of Face to Face International from its inception to 2005.
In 2001, Walter Coddington teamed up with like-minded business and development consultants to form Global Strategic Development Consultants (GSDConsultants) and focus on the most pressing challenge of our time -- poverty reduction. Vast amounts of development aid have been expended in the fight against world poverty, with generally mediocre or unsustainable results. Small- to medium-sized enterprises (SMEs) are the backbone of established markets. Walter Coddington and GSDConsultants believe that SMEs are the key to poverty reduction and sustainable economic development in emerging markets and have focused their attention on the design and development of SMEs.
In 2005, Walter Coddington and two of his associates launched Options for Life, LLC, the first of what should grow to be a variety of local small business ownership opportunities designed specifically for communities with poor economic development infrastructures -- populated by under-employed people with little in the way of capital, education and business experience.
For more information about Options for Life and the Options Mini-plant business system, visit: www.optionsforlife.net
Books, articles, seminars, honors and associations
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